Founded in New York in 1991, Bobbi Brown Cosmetics revolutionized beauty with its natural makeup approach, inspiring authenticity and self-expression. Committed to enhancing individual beauty, the brand continues to redefine standards and empower people worldwide.
Galentine Set
Perfect for Valentine's Day or Galentine's Day, the makeup and skincare trios are impeccable choices for beauty enthusiasts. With any purchase of $75 or more, you have the opportunity to select and experience Bobbi Brown's top-selling items. Whether treating yourself or a loved one, these curated sets offer a luxurious way to embrace radiance and self-care, making it an ideal gift for any occasion.
Challenge:
The key challenge was ensuring that the Valentine's Day promotions stood out in a highly competitive beauty market. With multiple brands offering holiday-themed deals, it was essential to create visually compelling assets that captured attention quickly and effectively conveyed the value of the offer. Additionally, maintaining Bobbi Brown's sophisticated and timeless brand aesthetic while incorporating festive elements required a delicate balance.
Solution:
To address this, I developed a series of eye-catching website and paid social media assets that utilized contrasting colors to create visual impact while maintaining brand elegance. I incorporated engaging GIFs to highlight product details and enhance storytelling, making the promotion more dynamic and interactive. This approach not only helped draw attention to the featured skincare and makeup trios but also encouraged customer engagement, ultimately driving conversions for the $75+ purchase incentive.
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BOGO COIL Set
Bobbi Brown Cosmetics presents the Crushed Oil-Infused Gloss, a non-sticky lip oil gloss enriched with a blend of nourishing botanical oils, offering plush comfort and brilliant shine in sheer, effortless hues. With the BOGO COIL set, customers can enjoy two glosses for the price of one. When selecting colors for this campaign, I aimed to harmonize them with the shades of the gloss, ensuring a consistent aesthetic across all designs.
Challenge:
The main challenge was creating a visually cohesive campaign that effectively highlighted the Crushed Oil-Infused Gloss’s sheer, glossy finish while maintaining Bobbi Brown’s sophisticated brand identity. Additionally, ensuring the BOGO promotion stood out in a crowded beauty market required a strategic approach to color selection and layout design.
Solution:
To achieve a unified and engaging aesthetic, I carefully selected campaign colors that complemented the gloss shades, creating harmony across all assets. This approach ensured consistency across digital and social media placements, reinforcing brand recognition. By emphasizing the product’s nourishing formula and high-shine finish through refined visuals and messaging, the campaign successfully attracted attention and drove engagement for the BOGO offer.
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Fall Mini Glow
Bobbi Brown's Fall Mini Glow collection is a limited-edition set that captures the essence of autumn with radiant, glowing skin. Featuring mini versions of best-selling skincare and makeup products, it hydrates, illuminates, and enhances your natural glow. The collection keeps your skin nourished and luminous. Compact and travel-friendly, it’s perfect for on-the-go touch-ups or as a thoughtful gift for those who love to glow all season long.
Challenge:
The challenge for this project was to design an engaging layout that adhered to the brand's style guide while highlighting Bobbi Brown's signature radiant finish in compact, travel-friendly sizes. The products needed to deliver hydration, illumination, and a natural glow, making them ideal for cooler months while remaining versatile and conveniently portable.
Solution:
To solve this, I curated a selection of Bobbi Brown’s best-selling skincare and makeup products in mini sizes, carefully following the creative brief and aligning with the brand's style guide for color choices. Each product was designed to uphold the brand’s signature luminous finish while nourishing the skin. With an emphasis on portability and convenience, the collection became ideal for on-the-go touch-ups and seasonal gifting, making it a seamless addition to fall beauty routines.
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