Honey Beauty is a premium clean haircare brand that empowers Black and Latina individuals by celebrating and embracing natural beauty. Their honey-based collection nourishes and enhances all hair textures, promoting confidence and self-expression. With a focus on inclusivity, Honey Beauty builds a community that honors natural hair and heritage, collaborating with influencers and advocates to create opportunities for underrepresented voices in the beauty industry.
Target Audience
Honey Beauty targets Black and Latina individuals who embrace their natural beauty and seek high-quality, clean haircare products for all hair textures. The brand appeals to those who value confidence, self-expression, and inclusivity, while supporting representation in the beauty industry. Its audience is drawn to the brand’s commitment to building a community and empowering underrepresented voices.
Challenge
The challenge was to create an insert card that elevated the unboxing experience while authentically reflecting Honey Beauty’s mission of inclusivity, empowerment, and premium haircare.
It needed to align with the Founder’s vision, maintain a polished and cohesive aesthetic, and effectively share key product benefits and haircare tips, fostering a strong sense of community among customers.
It needed to align with the Founder’s vision, maintain a polished and cohesive aesthetic, and effectively share key product benefits and haircare tips, fostering a strong sense of community among customers.
Solution
To achieve this, I designed an insert card that seamlessly integrated Honey Beauty’s brand colors, product imagery, and storytelling elements. The layout highlighted the Founder’s journey, best-selling products, and essential haircare tips, creating a more personal and engaging experience. By ensuring visual consistency and an informative yet inspiring tone, the insert card reinforced brand identity, deepened customer connection, and enhanced the overall luxury packaging experience.
Front
Inside
Back
Results
The insert card seamlessly incorporated Honey Beauty’s brand colors, imagery, and storytelling, offering a personalized experience. It showcased the Founder’s journey, highlighted best-sellers,
and provided haircare tips, deepening customer connection. The design reinforced brand identity
and elevated the luxury unboxing experience, leaving a memorable impression.
and provided haircare tips, deepening customer connection. The design reinforced brand identity
and elevated the luxury unboxing experience, leaving a memorable impression.
Social Media
This video features one of Honey Beauty's ambassadors showcasing an open box reveal, offering viewers a firsthand look at the insert card and the other items included in her PR box, further enhancing brand engagement and credibility. Through this authentic and personal unboxing experience, the brand's commitment to quality and inclusivity is highlighted, building trust and fostering a deeper emotional connection with the audience.
