Loco Lolo's Hot Sauce is a Filipino-owned business based in Montebello, California. In 2012, Don Rafael, a hot sauce connoisseur, decided to grow various hot peppers at his home in the Chicagoland area. He started to mis his peppers as a hobby in an effort to create a sauce that met his liking. Through trial, error, and feedback from family members, friends, and acquaintances, he has perfected his Loco Lolo's Hot Sauce. Each bottle has been artfully crafted to ensure maximum enjoyment and satisfaction from customers and enthusiasts.
Target Audience:
Loco Lolo's Hot Sauce targets Filipino and Filipino-American communities, hot sauce enthusiasts, foodies, health-conscious consumers, and those interested in ethnic and international cuisines. The brand appeals to those seeking authentic, premium products with bold, cultural flavors.
Challenge:
The main challenge was to design a logo for Loco Lolo’s Hot Sauce that not only stood out from competitors but also authentically reflected Filipino culture. Additionally, the client wanted to incorporate his image into the logo, which required balancing personal representation with the brand's cultural and product identity.
Solution:
To solve this, I designed a logo that combined traditional Filipino elements with modern design principles. I used colors and symbols from the Filipino flag to give the logo a cultural foundation, and selected the Nexa Rust Slab font for its textured, grainy appearance, evoking the look and feel of hot sauce being served. Through research into Loco Lolo’s background, audience, and competition, I crafted a logo that set the brand apart by emphasizing its cultural roots, ensuring it stood out in a competitive market. Additionally, I incorporated the client’s image into the design, making it personal while maintaining a strong connection to Filipino heritage, ultimately creating a logo that was both distinctive and meaningful.
Product Label (5x3)
