Graphic Designer|Art Director: Jenydia Soto
Copywriter: Michelle Dewitt
Client: Supergoop!
About: "Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine. Supergoop!'s Play Everyday SPF 50 with Sunflower Extracts is an all-over face and body formula that offers broad-spectrum protection without any chalky white cast or residual oiliness. Completely invisible, water and sweat-resistant, lightweight, fast-absorbing and deliciously scented, there’s nothing not to love about this breakthrough see-through formula."- Supergoop!
Target Persona: 24 year old college grad, just starting career as a real estate agent on the coast in Florida. Last year she grossed $70,000. She loves to laugh. She makes friends easily and loves hanging out at the beach or pool with them. She likes to splurge on cosmetics and skin care products. She chooses environmentally conscious products when she can. Mostly she just wants to protect her skin from signs of aging—to keep her skin healthy for looks. But she did lose a relative to skin cancer, so she has some personal awareness of the importance of SPF.
Concept: Skincare should be protective and fun. Supergoop! is both of those elements.
Art Direction: I wanted to showcase a woman and a couple playing at the beach while wearing the Supergoop! sunscreen that is protective, unseen, and ready for playtime.
