CLIENT:
The Container Store
TARGET:
People who collect odd things. (Weird People) They live in New York City, they live in apartments and they are not ashamed of the items they collect but they are not too eager to tell people either. They often collect the same objects and never have enough space.
INSIGHT:
Collectables need to be kept in special conditions, therefore The Container Store is perfect for them because with their wide variety of products they're guaranteed to find the perfect container for their weird obsessions.
CONCEPT:
"You Can Collect More Stuff If You Store More Efficiently"
TAGLINE:
"Space Matters"
